About us
We're not an agency that installs standalone tools, nor a consultancy that delivers reports nobody uses. We get into your business, understand how it works, streamline what's needed and build the systems that make it work better.
LEADERSHIP
Joel and Carla share the leadership of ROMBIA, combining business vision and technical capability. Together they set the direction, oversee every project and lead the team that designs, builds and maintains it.
Co-founder and Head of Business
Leads the relationship with every company from the first conversation and directs business development and commercial strategy. He manages each audit alongside the team and oversees every project to ensure it meets the agreed objectives.
Co-founder and Head of Technology
Leads the technical design, architecture, development and implementation of every system. Her team turns each company's diagnosis into processes that work in production.
THE TEAM
Every area has a clear role. That way, no project depends on just one person.
Maps how your business operates today, identifies where time is lost and defines what is worth automating.
Builds the integrations, workflows and AI agents connected to your existing tools.
Your single point of contact throughout implementation. Coordinates timelines, deliverables and validations.
Monitors, fixes and evolves the system once it is in production.
Every project is assigned a team with a project lead, technical specialists and ongoing support.
Our story
Our team started out automating tasks. We learned that what matters is not the tool, but truly understanding the process before touching it.
2024
We were working inside SMEs, and that's where we started to see the real pains: capable teams keen to grow who lost hours every day on tasks that added no value. The tools to solve it existed. Nobody was implementing them.
2025
Our first implementations taught us the rule behind everything we do: automating chaos only creates more chaos. First understand and organise the process; then automate it. Over 45 automated processes and more than 780 hours returned to our clients' teams.
2026
We made that lesson our way of working: process consulting first, implementation afterwards. A method that starts with an audit, organises what's needed and builds AI systems connected across the business. From Catalonia, for companies throughout Spain. Today, we’ve analysed more than 50 businesses and work day to day with more than 10.
Our philosophy
A business doesn't improve simply by adding more technology, hiring more people or automating tasks.
True transformation happens when strategy, processes, technology and people work towards the same goal.
At ROMBIA, our team connects these four pillars and uses artificial intelligence to strengthen how they work together.
What drives us
Our team removes tedious, repetitive tasks so business teams can spend more time on what truly matters: their customers.
A market where a company's size doesn't determine its ability to run well. SMEs with clear processes, up-to-date information and teams focused on work that adds value.
We organise the process before building anything.
We explain everything without jargon.
We deliver working systems, not reports.
Every project has goals and metrics defined from the start.
Results come from systems that work every day, not occasional bursts of effort.
Direct contact with our team and a project lead who knows your business.
Why ROMBIA
The market is full of consultancies that deliver reports and agencies that install tools without understanding the business. Our team combines process consulting, technical solutions and project management to understand, build and support you.
We're based in Catalonia.
We work with companies anywhere in Spain.
Sessions adapt to what your team needs.
Let's talk
In a free session we analyse how your team works and tell you what to improve, in what order and what impact to expect.
